You know you need to be on-line but how much time (or possibly the desire) do you have to dedicate to your website and online marketing when you are busy running your day to day business?
When was the last time you took a step back and looked at whether your website and digital marketing were adding value to your business?
I help you get more business online.
I offer a range of services, from a one-off consultation to full monthly digital marketing support, leaving you to get on with running your business. I’m hands on – spending time getting to know your business and working from your office if that’s good for you.
You know what it takes to make your business work; I know what it takes to make your website work.
Together we look at 3 areas of your digital marketing:
- How to get found online
- How to engage and help your site visitors
- How to convert your visitors into clients
Get found online
My first goal when working with clients is to ensure your business is visible in the first place.
Your website needs to be easily found by your target market and that doesn’t mean that when they type in your domain name on the internet, you rank number one in the search engine.
It means when people have a problem and they are searching for a solution that you provide, they find you on the internet.
It means your web page comes up in the search engine results, or they see your social media posts, your video on youtube or they see your guest post on another site.
It doesn’t matter how they get to your website, the important thing is, they are on your website and they have a reason for being there. They found you online.
How do you get found online? It’s about having all the right pieces in place to make it work. I do that through:
Building your digital foundations – getting the basics right & making a plan
Making sure you have the right digital tools in place – your website and social media
Making sure your website is optimised properly
Engage & help
Think of the internet as a problem solver. Someone has a problem, good or bad, they type that problem into the search engine and click onto the website that seems to offers the best solution.
But when they get to the website if they don’t get what they need, they won’t stick around.
So how can you make people stay on your website?
Simple – make sure your website and social media are helpful and engaging through effective content creation.
That might be cleverly crafted copy, stunning images and video or interactive content
Find out how I help you engage your audience
You’re over the first two hurdles – you’ve got visitors to your site and you’ve managed to engage them long enough to get your message across.
So now what do you want them to do?
Don’t leave them hanging and undo all the hard work you’ve put in so far.
You should view every page of your website as a potential way to build up your customer base. Whether you are looking to channel them through your sales funnel, get their email , pick up the phone or share your content, make sure you have a plan in mind and a clear call to action.
Find out how I can help you convert your site visitors into clients and build long term relationships.
I offer a range of digital marketing services that can help your business. You might only need support in one or two areas – that’s fine. No two businesses are alike and I am flexible in my approach.
Work with me
I can support your business as much or as little as you need. From a digital marketing audit and marketing strategy that you can carry out yourself with training support from me, up to full monthly marketing support at your office.
Simon Hooper, Owner – WhiteStorm