1. Have a Website Strategy
What are you trying to achieve?
- Build relationship
- Position expertise
- Build a list
2. Understand Your Market
- What is their problem?
- Where do they go online?
- What language do they use?
- What style appeals to them?
3. Keyword Research
- All about understanding your market
- Analyse what search terms they use – Google keyword tool
- Be realistic with your choice of keywords
- Keep it natural and optimise individual pages for keywords
4. Create Valuable Content
- Answer their questions
- Use their language
- Engage them
– Well written copy
5. Blog, blog, blog
- Share news, views and expertise on a regular basis
- Linchpin of your website strategy
- Enables link building & sharing of articles
6. Build Natural Links
- Link building – done wrong
- Guest blogs
7. Be Sociable
- Your website should sit at the heart of your social media activity
- Share and be shared
- Treat it like a party
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- Is your website doing what you want it to do?
- Do you have an online strategy?
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